Keyword & Customer Research

Keyword and customer research gives you a clear view of how your audience searches, decides, and buys. Through in depth analysis, we uncover search demand, intent, and trends, then layer in competitor insight to see where you can realistically win and where gaps exist. This includes reviewing SEO and SEM performance together so conversion data, not just volume, shapes your priorities.

From there, we translate the findings into a practical, shared view of your customers. This might include search intent maps, content themes, and page level keyword recommendations that your wider team can use across SEO, paid, and content. Key insights are walked through in a recorded video so stakeholders can revisit the thinking, not just the numbers, and keep strategy and execution aligned over time.