Email Strategy Audit

Your emails should work as hard as the rest of your marketing_.

Email should be one of your highest performing channels, but it is often underused or inconsistent. An Email Strategy Audit takes a structured look at your full program, including campaigns, automations, segments, content, and data, to understand how well everything is working together. The focus is on clarity rather than vanity metrics, connecting email performance back to your broader commercial and customer goals. Working closely with your team, we map out your current flows, content strategy, and audience structure, then identify the gaps, quick wins, and longer term opportunities.

This can include improving list health and deliverability, tightening your segmentation, refining key journeys such as welcome, abandonment, and re engagement, or aligning your email messaging more closely with your brand and lifecycle stages. The result is that you walk away with a practical roadmap, not a generic report where recommendations are prioritised, realistic for your team to implement, and designed to be tested and refined over time so that email becomes a consistent, measurable driver of revenue and retention instead of a set and forget channel.