Segmentation & Personalisation Suite

Segmentation turns a generic list into audiences that feel understood. We review your data structure, tagging, and behaviour tracking to create meaningful segments based on purchase history, engagement patterns, lifecycle stage, and preferences. This foundational work ensures every send targets the right people with messaging that resonates, not blasting everyone the same content. Poor segmentation leads to low engagement and high churn, while done well, it increases revenue per subscriber and builds stronger relationships over time.

Personalisation takes this further by dynamically adjusting content, offers, and recommendations based on who receives the email. We build the technical setup for first name use, product recommendations, location based messaging, and behavioural triggers. The result is higher open rates, click throughs, and conversions. You also get a database that stays healthy because engaged subscribers self segment through their interactions. This creates sustainable engagement across your entire list.